Design Research

Starting with the customer’s brief, styling research prepares freehand sketches and drafts for both interiors and exteriors, showing the positions of the various components of a vehicle.

From the very first sketch, design research evolves through different phases of the styling processes, up to a realistic design, developed in cooperation with engineers.

For both internal and external design, stylists come up with feasible solutions combining client’s needs and wishes with feasibility and according to production tools and process.

The research study continues with the development of 3D proposals.

These 3D virtual models, which also allow animations, interactive management and full scale moving simulations, are used to directly produce the styling models by means of numerical control millers that process the virtual surface data through CAM applications.

In Italdesign designers approach design from a functional standpoint

by creating shapes and volumes that meet the technical requirements of production, as well as those of die forming and assembly methods, materials, weights and costs.

Any aesthetic solution is also implicitly a technical and engineering solution, with the final objective being to design a vehicle that can be easily mass-produced.