Italdesign for Vredestein

For the first time ever a design house and a tire producer collaborated to create cutting-edge tire designs merging Italian aesthetics with Dutch engineering expertise. The close working relationship between Italdesign and Vredestein, dates to 1999 and unfolded into major projects for high performance winter and summer tires.

Driving innovation and performance

The Italdesign and Vredestein’s collaboration combines Italdesign’s flair for design with Vredestein’s technological prowess in the tire industry. The result is a series of tires that optimize driving performance, safety requirements, and overall aesthetics, meeting the demands of modern drivers and automotive enthusiasts alike.

1999

Sportrac

Sportrac is the first tire with “Designer signature” ever created in the world. Italdesign created a design strictly related to ergonomics and functionality and, at the same time, satisfying the technical need of the tire performance (breaking on the wet, aquaplaning). In the same year Ultrac and Wintrac Xtreme were developed.

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