TERRA: a new glass for Consorzio Alta Langa

Exclusivity, elegance, iconicity: Terra is the name of the new institutional glass of
Consorzio Alta Langa, designed by Italdesign and created by Collevica master glassmakers.

100% Made in Italy, Terra features unique traits to express the exceptional values and highlight the qualities of Piedmont’s fine bubbles.

“What we do – explain Nicola Guelfo and Riccardo Matera, from Italdesign Styling Center – is telling a story by means of a shape. This is the essence of design: expressing the function of the object. With this glass, we wanted to tell the story of the prestige of Alta Langa Docg wines, and to do that, we investigated various areas of interest: art, architecture and anything lying behind this wine. In particular, we studied the natural environments it comes from; we were inspired by the extraordinary and composite fabric of vineyards clinging to high hills and woods, of hazel groves and meadows. We observed the shapes of the vines and the bunches of grapes, the leaves, the shoots, but also the solemn and monumental atmosphere of the historic cellars, where the wines age on pupitres”.

Terra expresses the strong connection with the territory that Consorzio Alta Langa proudly defends. It evokes the “Patto con la Terra” (Pact with the Earth), ideally signed in 2018 to express a model of conduct respectful of the high lands of the Langa, and contains the Latin numeral adverb “ter”, which refers to triplicity: three Piedmontese provinces where Alta Langa Docg is produced – Asti, Cuneo and Alessandria -; three circles of the Consortium’s logo, with the high hills of the Langhe and the Monviso mountain range in the background;  essential and refined three-lobed forms characterizing the glass, from the foot to the bowl.

“Exactly ten years after the presentation of “Grande”, the Consorzio Alta Langa’s first glass, designed by Giorgetto Giugiaro in 2012, we renewed our collaboration with Italdesign to study a glass that could best represent the qualities of our wines today,” says Giulio Bava, from the Consorzio.“The result is a fusion of aesthetics and functionality that unites the excellence of Alta Langa with that of Italdesign in a product that speaks the language of wine, design and Piedmontese savoir faire. What makes it interesting? Besides incorporating all the features of a tasting glass, this particular wine glass prevents the swirling of the wine, a
movement often performed without even thinking, even when – as in the case of our Metodo Classico – it isn’t really necessary”.