![](https://www.italdesign.it/wp-content/uploads/2014/06/ac2fa_coverimage.jpg)
The relationship built up with Vredestein, dutch tyres producer, was born here and unfolded into major projects for high performances winter and summer tyres.
Giugiaro Design faces, with this project, a new challenge: create a design strictly related to ergonomics and functionality and, at the same time, satsifying the technical need of the tyre performance (breaking on the wet, aquaplaning). Meantime it has to have a defined visual identity.
Sportrac is the first tire with “Designer signature” ever created in the world.
![](https://www.italdesign.it/wp-content/uploads/2014/06/b2088_coverimage.jpg)
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