Pop.Up Next

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2018

Years

ITALDESIGN

Client

MOBILITY AND TRANSPORTATION

Sector

ITALY

Location

Vision

Pop.Up Next is the evolution of Italdesign’s pioneering Pop.Up project, advancing the vision of a modular, zero-emission transportation system. Pop.Up Next reflects the philosophy driving Italdesign’s 50th anniversary celebrations, anticipating the challenges that the next fifty years will bring. It represents a vision of the potential offered by future technologies, the new concept of transportation and the new solutions for resolving the problems linked to city planning and traffic. At the same time, it addresses the safeguarding of our planet.

Key Highlights

Pop.Up combines the flexibility of a small two seater ground vehicle with the freedom and speed of a vertical take-off and landing (VTOL) air vehicle, thus bridging the automotive and aerospace domains. The core of the product is therefore the intermodality and modularity. Audi’s four rings bestow an element of prestige, whilst maintaining its own democratic approach.