World Premiere of Asso di Picche in Movimento @Milano Design Week 2024

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News - 04/2024

Asso di Picche in Movimento 1:1 see-through model is the fulcrum of the Italdesign Showroom located inside the Opificio 31 complex at Via Tortona 31, on the occasion of the Milan Design Week 2024.

The model embodies the best combination of accurate design and artisanal craftsmanship, serving as a tangible testament able to transcend the limitations of digital renderings and to command attention to Italdesign’s vision and commitment to excellence.

Besides celebrating Italdesign’s heritage, Asso di Picche in Movimento already suggests the modern-day interpretation of the company’s design philosophy, that today updates and enlarges to tackle many of the contemporary topics being debated in the automotive sector.

Press Kit

Download the press release (EN – IT)
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Download the Rendering