Concept Lab

Pioneering human-vehicle interaction

Pioneering human-vehicle interaction

Italdesign’s Concept Lab is a patented tool combining virtual reality with physical elements to simulate real interior conditions and test vehicle layouts. The self-adjusting seating buck can represent all current and future vehicle configurations, ranging from city cars to vans, including autonomous driving layouts. Motion Capture sensors enable in-depth User Experience and Human Machine Interface testing. With realistic Color Materials Finish and advanced tracking systems, this tool provides an immersive and precise development environment, reducing time and cost for our clients through remote collaboration. Concept Lab is a highly flexible and adaptable tool that we can replicate directly at our client’s site, based on their specific needs.

Innovations & advantages

Quick delivery and implementation

Worldwide support

Digital tool from concept to series applications 

Innovation

Virtual seating bucks for ergonomics check 

Physical add-on parts and dimensional validation

Different seating positions and layouts

Millimeter-accurate tracking of items, hands, and full body positions

Real-time broadcasting and co-working

Continuous tool development and integration

Augmented convergence process

Just-in-time design comparison

Use cases

Ergonomics

Design Review

Benchmark

UX/HMI

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