Extended Reality

Redefining reality: the power of Extended Reality

Extended Reality (XR) provides high flexibility in the design process. It includes Virtual Reality (VR), which simulates realistic experiences, and Mixed Reality (MR), where physical and digital objects coexist and interact. At Italdesign, XR is used from the project’s inception, enhancing styling and decision-making without physical prototypes. Our collaboration with clients and suppliers fosters experimentation with innovative tools in shared virtual environments, facilitating seamless teamwork. Integrating XR into the design-thinking process reduces prototyping time, material waste, enhances quality, and customizes experiences.

Our core competences

Italdesign’s Concept Lab is a patented tool combining virtual reality with physical elements to simulate real interior conditions and test vehicle layouts. It is a highly flexible and adaptable tool that we can replicate directly at our client’s site, based on their specific needs.

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Italdesign leverages Virtual and Augmented Reality to create realistic simulations that enhance the design process. By integrating immersive environments with real-time interactions, the team streamlines decision-making and reduces prototyping time, ultimately delivering higher-quality, customized solutions for clients.

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