Concept phase is where the whole story begins, bringing ideas to life
CONCEPT
It leads the convergence between the customer’s needs and the ideal technical solution to satisfy the product’s performances about ergonomics, safety and user experience.
Starting from market or customer’s requirements, Italdesign defines the vehicle package, the exterior dimensions and interior layout, taking into account users’ needs.
The team supports customers to create the vision that matches their strategy.
The work starts from existing platforms or by developing new car architectures to best suit the project spirit.
According to customer needs, Italdesign is able to create different kind of concepts: static models, full functional showcars, running demonstrators, or proof of concept of new products.
