AVA

Kanebo’s new series of cosmetics for the modern and intelligent woman who is always one step ahead of everyone else

AVA (Avanti, to go, to move further) is the name of the cosmetics series for Kanebo. 

Diagonal stripes are the theme for the case and the box. Regular geometric and cool lines make up the black plastic case, while the stripes on the box are haphazardly repeated and give a hot expression. The contrast between these two stripes is quite savory.

By looking deeper into the case, the combination of pattern and material of the box allow one to see a variation in light and and shade. The slanted lines stretch in the vertical direction and the rounded section of the edges shows an undulation one often sees on pillars of ancient buildings or on papyrus leaves.