Italdesign Giugiaro's mission is providing a wide variety of services, ranging from creativity, through to engineering, validation and prototyping, aiming to the industrialization of new vehicles and products. From the rational conception to the real object.
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Styling

Defining the style is the first step toward developing a new shape. Not creativity for its own sake but creativity for the production of extremely complex objects that combine good looks, reasonable costs and safe usability.
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Packaging

Starting from the client's product brief, where some distinctive marketing and technical features of the new product to be put onto the market are defined, the very first step before beginning the design phase is a 1:10 scale technical layout.
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Engineering

The complete vehicle, from concept to standard production plans. Our mission is to help automotive manufacturers to convert a concept into a working vehicle.
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Modelling

A pool of high-tech machine tools for the construction of style models. The models are constructed using various materials according to requirements: high-density polystyrene, plaster or epowood.
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Prototyping

Design becomes reality in a workshop covering more than 25,000 m². Working prototypes and bodies in white required for final safety and performance checks are created at a rate of more than 500 per year. This is the final stage before production start-up.
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Testing

Once the first prototypes have been built, the stage of testing and validation begins in the laboratory and on the road to verify performance and compliance with standards and safety parameters.
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Giugiaro Design wins the Red Dot Design Award 2014 with Lamborghini Nitro

2014 March 26
The collaboration between Giugiaro Design and Same Deutz-Fahr Group awarded with the Red Dot Design Award for the Lamborghini Nitro tractor.

Download our Geneva 2014 press kit and hi-res pics

2014 March 03
Download our official press kits and hi-res images.

Giugiaro Design wins two Good Design Awards

2014 January 13
For the third year in a row Giugiaro Design wins the Chicago Athenaeum Good Design Award
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